Protecting, Preserving & Enhancing
The Character of Pleasure Point

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About Us

Fence and Ocean

We are an informal group of residents, property and business owners who want to protect,  preserve and enhance the character of Pleasure Point.

Save Pleasure Point came together in late 2015 when 200+ neighbors felt The Lumberyard, a commercial project at 38th and Portola, would negatively affect the neighborhood due to increased traffic, parking, and other issues. Unfortunately, our efforts came too late in the planning process, despite our appeal to the Coastal Commission. We endorse economic growth in Pleasure Point’s commercial zoned areas. However, these interests should not add stress to Pleasure Point’s infrastructure and residential areas.

We believe that new construction should be appropriate for Pleasure Point – in terms of height, design, and on-site parking.

Recent Posts

032-051–21-000 = 3801 38th/Portola (former ED’s AUTO)

032-051–21-000 = 3801 38th/Portola (former ED’s AUTO)

Oct 31, 2020

This parcel had been tied into The Lumberyard package/parcels - got sold off a few months back. Depending on future use ideas the new owner may only need a simple administrative sign off (converting an existing nonconforming use (automobile repair) to something less...

The Lumberyard 3800 Portola Dr (38th & Portola)

The Lumberyard 3800 Portola Dr (38th & Portola)

Oct 31, 2020

The Lumberyard permit expires 2/11/2021 Current owners - the Pietro Family Foundation of SF - have the TL parcels 4-sale; the listing is not on JParrish’s website - word is the price is $4.5M 4-sale or not: we’re not sure the Pietro’s pursuing developing the project....