Save Pleasure Point is about protecting what makes our neighborhood special. Pleasure Point isn’t just a place—we are a coastal lifestyle defined by creativity, connection, and a low-key vibe enjoyed year-round by residents and visitors alike.
Save Pleasure Point is BIMBY — Balance in My Backyard. We advocate for balanced growth that fits our neighborhood, respects our coastal setting, and reflects the real-world conditions of Pleasure Point. We fully support housing affordability and thoughtful, well-planned change. Growth is part of our future—but how we grow matters.
It is time for California legislators to move away from one-size-fits-all development codes that remove limits on height, size, and setbacks regardless of location. What works in one community does not work everywhere.
Development should enhance and strengthen a community—not diminish it. Local voices matter, and local context must be central to project approvals. Our Board of Supervisors unanimously adopted the Design Principles for the Pleasure Point Commercial Corridor, initiated via Save Pleasure Point’s advocacy. As stated by the Planning Department:
“The Guiding Design Principles represent the community vision for development in the corridor and provide important guidance to staff and project applicants regarding what is considered compatible development.”
As of 2026, while these principles remain in effect, they are increasingly being set-aside by Planning staff and developers operating under recent state legislation that applies a one-size-fits-all approach.
Throughout Pleasure Point, new and redeveloped commercial projects—as well as housing and mixed-use developments—should be flexible, realistically appropriate to our locale and include rents that moderate-income residents can realistically afford. We stand with developers who build through genuine community partnerships.
Projects exceeding three stories, rising above 40 feet, or pushing density beyond what parcel sizes can reasonably support risk eroding the very character that makes Pleasure Point both a historic and contemporary jewel of a coastal community.
Pleasure Point’s sense of character also sustains our ongoing “cash-register” contributions to the County’s General Fund through vacation rentals; Lower 41st’s boutique shopping and dining district; our parks; world-class surf and beaches; and the many local businesses that support Pleasure Point’s unique lifestyle.
Allowing growth while preserving Pleasure Point’s character is a challenge—yet we firmly believe BALANCE is achievable.
Join us: savepleasurepoint.org
Email: [email protected] NO dues—just your voice.
Save Pleasure Point Steering Committee (SPPt) Listed in alpha order: Jo Ann Allen, Kimber Blackburn, Patti Brady, Alyson Butler, Kevin Butler, Paige Gordon, Carin Hanna, Glenn Hanna, Lowell Marcus, Matt McMillan, Padi Romero, Deb Still, Jerry Still, Marika Strauss, Kevin Walter, Vanessa Young (All Pleasure Point residents and business owners)
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